The veterinarian social media roundup: Our favorite accounts to follow in 2025
Veterinary professionals are some of the most creative, compassionate, and candid voices on social media today. From surgical behind-the-scenes to bite-sized clinical education and honest takes on the realities of vet med, these accounts offer a direct window into the realities of clinical practice and the personalities behind the lab coats.
Whether you're looking to stay sharp, feel seen, or just laugh after a long shift, here’s a curated roundup of some of our favorite veterinary social media accounts across Instagram, LinkedIn, and TikTok.
Instagram: Clinical insight meets personality
@dr.moriahmccauley
Founder of the That Vet Life podcast, Dr. Moriah brings thoughtful reflections on mentorship, clinical growth, and what it means to find your footing in veterinary medicine.
@exotic.pet.vet
A must-follow if you love birds, reptiles, or small mammals. Stunning case photos, surgical content, and plenty of rare patient cameos.
@dr.mattmcglasson
Known for his sense of humor and accessible education, Dr. Matt shares content that speaks to both clients and clinicians alike. Follow for laughs and lashings of real-world vet insight.
@criticalcareveterinarian
This account brings you into the heart of emergency medicine. High-acuity cases, critical care pearls, and a reminder of how intense and rewarding this field can be.
@dremilyking
Small animal vet, relatable voice, and fierce advocate for boundaries and wellbeing in clinical practice. A great account for grounding and reflection.
@dr.evanantin
The original wildlife and exotic heartthrob. With global conservation stories, surgical videos, and travel content, Evan brings visibility to the wilder side of vet med.
LinkedIn: Thought leadership & industry trends
Bruce L. Truman
A longtime digital health advocate and strategic thinker in the pet industry. Bruce's posts focus on technology, innovation, and the evolving vet care landscape.
Eric D. Garcia
One of the top voices in veterinary marketing and communication. Eric shares high-impact insights on client engagement, digital tools, and clinic growth.
Caitlin DeWilde, DVM
Founder of The Social DVM, Caitlin is a go-to expert on social media strategy for vets. She offers practical tips and thought-provoking commentary on where the profession is headed.
TikTok: Fast-Paced, funny, and sometimes heartbreaking
This space is evolving fast, and often where the most raw and real stories unfold.
Dr. Hunter Finn (@dr.hunterfinn)
Blends wellness tips with patient clips, education, and the occasional dog dance. Great for reaching pet parents while staying clinically grounded.
Dr. Lisa Lippman (@drlisalippman)
House call vet in NYC with a big personality and even bigger heart. Her content swings from light-hearted to life-saving in a single scroll.
Dr. Adam Christman (@adam_christman52)
A staple in the veterinary media scene, Dr. Christman brings energy, advocacy, and commentary on everything from policy to pop culture in vet med.
@vet_tech_gab
Veterinary technician perspective with humor, real talk, and all the emotional labor techs carry. Required viewing for clinic teams.
@catladyvet
Yes, she leans into the brand—but this is high-quality feline medicine and infectious enthusiasm, wrapped in bite-sized education.
Find your community
Social media isn’t just for distraction. For many in the industry, it’s a place to find community, share hard truths, laugh through the stress, and connect over the wild, complex, and beautiful profession that is veterinary medicine.
If you're not already following these accounts, start now. And if you're creating content yourself? Keep going. The profession needs your voice.
Have a favorite account we missed? DM us — we’re always looking to highlight more voices.
